Branding, Identity Design, Packaging
Rythm is a bold new neurotechnology company on the forefront of understanding the intricacies of the brain and how it will transform our world. Schaer Design partnered with Rythm to create an identity that embodies their pioneering vision.
At a basic level it is an ‘R’ repeated in space to convey rhythm, and the lines that combine to make up the form convey fluid motion and waves. When seen as a whole, or when merged into a solid form, the resulting shape also creates an ‘R’. We also introduced an optical effect in the curves, which are convex or concave depending on how you view them, adding a level of mystery and a nod to the multiple views and approaches involved with scientific discovery.