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DC Solar
DC Solar provides mobile solar generators, light towers, and telecommunications equipment to consumers with off-grid power needs.
Scope
Identity & Branding, Website Redesign, Go-to-market Materials
Through a series of guided sessions with key stake-holders, we created a distinctive verbal and visual identity that reflects DC Solar's roots in car culture and mechanical engineering.
We had a happy accident while designing the final logo, which combines a turbine with the sun. We discovered an optical illusion in the symbol that appears to radiate energy. It's an exciting part of the creative process to find moments of surprise along the way.
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