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True Anthem
True Anthem is a sophisticated social marketing tool that crunches data to help digital publishers ‘find the signal in the noise’ and effectively distribute and monitor their content.
Scope
Identity & Branding, Website, Go-to-market Materials
This identity system integrates concepts of traditional publishing and mass transit with technology and digital media to express convergence, conduction, amplification, and flow.
The final logo combines the letters ‘T’ and ‘A’ into an arrow pointing upward and to the right. A vibrant green was chosen to represent positivity, green lights, and evergreen content.
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