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Grand Rounds
Founded by a Stanford physician and a Silicon Valley entrepreneur, Grand Rounds offers patients direct access to the world's leading medical experts.
Scope
Identity & Branding, Website Design, Digital Marketing, Go-to-market Materials
This identity stems from the founder's vision of making a premier medical clinic accessible to everyone. We combined classic and contemporary aesthetics to convey the prestige of traditional medicine while highlighting their commitment to using technology to enhance patient outcomes.
The final mark merges an infinity symbol with a medical cross, forms a ‘g’ in the negative space, and embraces the core mission of moving healthcare forward. We chose a gold palette to give it the Midas touch and differentiate in an industry dominated by blue and gray.
“ It was mission critical that Grand Rounds differentiate itself in a space filled with cold, impersonal, legacy companies. Schaer Design understood what we needed, and created a strategic brand that communicated precisely the attributes we required.”
Owen Tripp
Co-Founder & CEO, Grand Rounds
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