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Grand Rounds

Founded by a Stanford physician and a Silicon Valley entrepreneur, Grand Rounds offers patients direct access to the world's leading medical experts.

Scope

Identity & Branding, Website Design, Digital Marketing, Go-to-market Materials

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This identity reflects the founder’s vision of making a premier medical clinic accessible to all. By blending classic and contemporary aesthetics, it conveys the prestige of traditional medicine while emphasizing a commitment to leveraging technology for improved patient outcomes.

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The final mark merges an infinity symbol with a medical cross, forms a ‘g’ in the negative space, and embraces the core mission of moving healthcare forward. A gold palette helps set it apart in an industry typically dominated by blue and gray tones.

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“ It was mission critical that Grand Rounds differentiate itself in a space filled with cold, impersonal, legacy companies. Schaer Design understood what we needed, and created a strategic brand that communicated precisely the attributes we required.”

Owen Tripp
Co-Founder & CEO, Grand Rounds 

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