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HK Lighting
Simple, sophisticated design and precision engineering define these premium outdoor lighting products, each meticulously crafted to go beyond the obvious and deliver something truly exceptional.
Scope
Identity & Branding, Website, E-Commerce, Creative Direction
When the owners of DMF Lighting acquired HK, I was hired to revitalize and unify the evolving brand. My goal was to honor the founder's legacy as a master designer and industry pioneer while guiding the brand through a transformative period under new management.
The redesigned logo takes inspiration from the Zulu naval flag, a symbol tied to HK’s founder, Hiroshi Kira. Reimagined triangles create negative space that hints at beams of light while subtly alluding to Mr. Kira’s initials.
“I am creating a paintbrush to draw light effects and art on a landscape canvas.”
- Hiroshi Kira
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