top of page

Rythm

Paris-based Rythm is driven by a mission to harness brain science by developing wearable technology aimed at unlocking human potential.

Scope

Identity & Branding, Go-to-market Materials

Rythm_Full_Top_1.jpg

In this brand redesign, I collaborated with the founder and marketing director to shape an identity that reflects the company’s vision and commitment to bringing scientific benefits into everyday life. The result is an aspirational brand that communicates an optimistic future shaped by innovation and technology.

Rythm_FullWidth_2.jpg
Rythm_2Column_4GIF_2.gif
Rythm_2Column_18.jpg
Rythm_2Column_4GIF_R2_2.gif
Rythm_FullWidth_1.jpg
Rythm_2Column_6.jpg

The final brandmark is layered with meaning: at its core, it features a repeated “R” to evoke rhythm, with flowing lines that come together to suggest fluid motion and wave patterns.

We incorporated an optical effect in the curves, creating a convex or concave appearance depending on the viewer’s perspective—a subtle nod to the varied paths of scientific discovery. The mark also uses seven wave lines, symbolizing the seven sounds and colors in the audio-visual spectrum.

Rythm_2Column_2c.jpg
Rythm_2Column_4.jpg
Rythm_2Column_3.jpg
Brand_Guideline_Rythm_2.jpg
Rythm_2Column_5.jpg
Rythm_2Column_8.jpg
Rythm_2Column_9.jpg
Rythm_2Column_13b.jpg
Rythm_2ColumnsMerged_1.jpg
Rythm_2Column_20.jpg
Rythm_2Column_19.jpg
Rythm_2Column_12.jpg
Rythm_2Column_11.jpg
Rythm_2Column_15.jpg
Rythm_2Column_10.jpg
bottom of page