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Rythm

Paris-based Rythm is driven by a mission to harness brain science by developing wearable technology aimed at unlocking human potential.

Scope

Identity & Branding, Go-to-market Materials

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I worked closely with the founder and marketing director to craft an identity that embodies the company’s mission of integrating scientific advancements into everyday life. The outcome is an aspirational brand that envisions an optimistic future driven by innovation and technology.

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The final brandmark is layered with meaning. At its core, it's a repeated 'R' with flowing lines that come together to suggest fluid motion and waves.

We integrated an optical effect into the curves, designed to appear convex or concave based on the viewer’s perspective — an homage to the diverse paths of scientific exploration. The mark also uses seven wave lines, representing the seven sounds and colors in the audio-visual spectrum.

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