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Rythm
Paris-based Rythm is driven by a mission to harness brain science by developing wearable technology aimed at unlocking human potential.
Scope
Identity & Branding, Go-to-market Materials
In this brand redesign, I collaborated with the founder and marketing director to shape an identity that reflects the company’s vision and commitment to bringing scientific benefits into everyday life. The result is an aspirational brand that communicates an optimistic future shaped by innovation and technology.
The final brandmark is layered with meaning: at its core, it features a repeated “R” to evoke rhythm, with flowing lines that come together to suggest fluid motion and wave patterns.
We incorporated an optical effect in the curves, creating a convex or concave appearance depending on the viewer’s perspective—a subtle nod to the varied paths of scientific discovery. The mark also uses seven wave lines, symbolizing the seven sounds and colors in the audio-visual spectrum.
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