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DMF Lighting

An innovator in the lighting industry, specializing in high-quality modular lighting solutions that combine advanced technology with exceptional design.

Scope

Identity & Branding, Print, Social, Events, Websites, E-Commerce, Creative Direction

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I was initially hired as a consultant to transform the DMF brand during a period of radical change, and I eventually joined full-time to build their in-house creative capabilities. Through consistent, thoughtful execution and the efforts of a diverse and talented team, we crafted an authentic brand expression with meaningful differentiation in the marketplace.

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