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Linksys

Linksys' mission is to build the world’s most reliable, future-ready wireless technologies that can securely connect every person and everything, effortlessly.

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Scope

Global Branding, Website Redesign, Packaging, Amazon Storefront, Creative Leadership

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I was brought in to strengthen Linksys’ in-house capabilities and spearhead the rollout of a brand redesign by Bruce Mau Design. The new identity revitalizes the brand for an increasingly connected world and reasserts its position as a leader in the new era of WiFi.

It was an exciting challenge to refresh this iconic brand and remind audiences of the everyday possibilities enabled by technology.

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For every connection.

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